Course Descriptions

Thursday, May 8
Para Courses

11IA
Freeform Technology
Todd Hasselius
This course will begin with an overview of lens design concepts, both past and present. Various lens designs will be compared, including hard/soft, mono/multi and symmetric/asymmetric designs. This course will explore the lens parameters within topography charts to analyze the quality of such designs. Freeform technology is introduced by identifying the techniques and methodology used to design and create a personalized lens specific to each presbyopic condition. The course content will evaluate the expected performance of a lens created with Freeform technology by offering diverse examples of individual prescriptions and the means to achieve visual acuity.
1 Hour 9:30–10:30 am

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11IB
Communication Skills for Today’s Paraoptometric
Jill Luebbert
This course is designed to help develop the skills needed by today’s optometric support team, from answering the telephone to dealing with the problem patient to communicating with the rest of the support team. The course is an interactive and fun way to develop these skills.
2 Hours 9:30–11:30 am

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11IC
Are We Having Fun Yet?
Laurie Guest
Is the workplace draining your energy? Do you wish for more fun on the job? Are you ready to improve your relationships with co-workers? If you answered YES, then this dynamic program is a perfect match for you. Too often our busy, stressful days keep us from really enjoying our journey. Laurie shares simple ideas to improve your attitude toward the daily challenge of work. All attendees will have the chance to win cash and prizes so bring your attitude and let’s shake it up!
2 Hours 9:30–11:30 pm

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12IA
5th Pair Sales
Todd Hasselius
There is a growing awareness that business strategies used in various types of industries can carry over into the ophthalmic market. Optical businesses that are technical, marketing and fashion savvy, are gaining momentum in the optical dispensing arena. Optical Dispensaries with business and fashion sense are well placed to increase the amount of multiple sales possibilities. During this course we will discuss the many optical choices for eyewear and their usage. Topics will include the value in clear AR lenses, Photochromic lenses, Polarized lenses, Occupational lenses, Hobby specific lenses, Freeform optics and its visual benefits, as well as fashion concepts. Also included will be facts and demographics of the baby boomers, and other important segments of our market. This course will round out with five optical options which will greatly enhance vision, as well as presentation tips to get the multiple pair message to our patients/clients.
1 Hour 10:45-11:45 pm

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13IA
Managing The Red Carpet
Laurie Guest
Discover 10 ways to create blockbuster service for your customers. The audience will view famous movie scenes and then relate a variety of messages to real-life situations. Learn award-winning ideas in this unique, entertaining and practical program.
2 Hours 12:45–2:45 pm

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13IB
AR-It’s What You Don’t See That Makes the Difference
Michael Della Pesca
Anti-reflective lenses continue to grow in popularity due to performance improvements in areas such as abrasion resistance and long-term durability, as well as cleanability. These improvements are largely driven by the advent of manufacturer integrated coating processes coupled with substrate matching of the coatings themselves. This course gives participants an understanding of the AR Market, its most advanced technologies and an explanation of how independent eye care professionals can leverage this improved technology to provide the best vision – all of this to compete in a changing marketplace and grow their practice’s profitability.
1 Hour 12:45–1:45 pm

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13IC
A Technicians’ Role in the InfantSEE™ Exam
Jill Luebbert
InfantSEE™ is a public health program designed to ensure that eye and vision care becomes an integral part of infant wellness care to improve a child’s quality of life. The American Optometric Association, in partnership with the Vision Care Institute of Johnson & Johnson Vision Care, Inc., sponsor this program by encouraging a comprehensive evaluation of the child’s vision and eye health during their first year of life.
1 Hour 12:45 am–1:45 pm

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14IB
What Does Refraction Mean?
Jill Luebbert
We hear the words, but what do they mean? This course is designed to explain the terminology used to define the results of refraction and examine what effects the results play in the lives of our patients.
1 Hour 2:00am–3:00 pm

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14IC
Occupational Lenses
Todd Hasselius
This course will inform attendees of the concept, challenges and the optimum management of Computer Vision Syndrome. At the conclusion of this course, all attendees will be educated on the lens options available and the correct fitting procedures.
1 Hour2:00–3:00 pm

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15IA
Sales Techniques and Merchandising Strategies
Michael Della Pesca
Michael Della Pesca introduces proven sales techniques and concentrates on merchandising, frame board management and the advantages of participating in a provider laboratory/product network. Upon completion of this course the participant should be able to utilize proven sales techniques, discuss premium lenses and frames with confidence, and gain the merchandising skills necessary to increase patient satisfaction and profit.
1 Hour 3:15–4:15 pm

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15IB
Life in the Espresso Lane
Laurie Guest
In this humorous program, Laurie mixes fun and wisdom with real life stories to show how simple changes can improve our accelerated lives. Leave the program with a guide to the eight behaviors that can help you build rapport with others and impact your life overnight.
1 Hour3:15–4:15 pm

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15IC
Contact Lens Options for the Non-Traditional Patient
Shane Kannarr, OD
How many times a day does a patient in an optometric
office say “I can no longer wear contacts” or “I have been told that I am not a contact lens candidate?” Last year millions of patients discontinued contact lens wear. In order to retain and grow a contact lens practice, effort must be made to refit presbyopes, astigmats and dry eye patients. Once these patients are satisfied they are not only a terrific referral source, but also a profit center. During this lecture, methods to screen patients for viable candidates, simple fitting methods and avenues to assure profitability are discussed.
1 Hour

3:15–4:15 pm